AI-native enterprise workflow
Squad Health
Rebuilding a legacy IGX health-check feature into a continuous retrospective loop—where team signals become AI-assisted preparation, shared decisions, owned actions, and learning across iterations.
UX/UI & Product Designer
I make complex
products feel clear.
HELLO!
I’m ShuLi.
Design with strategic intent
& tell stories through products. ❤️
Designing for
AI-native workflowsData-rich decision systemsService & clienteling experiences
01 / Case studies
Three deep dives in complex product design
View case study ↗
Enterprise platform
EPM Next
A unified workspace that connects planning, performance data, and team collaboration—so enterprise teams can move from insight to action with clarity.
Premium membership service
Harrods
The Residence
A service-led, cross-brand retail model for Harrods China—bringing client preferences, private appointments, product curation, and clienteling operations into one considered Residence experience.
02 / About
A little more about me
I turn complex systems, service journeys, and AI-enabled workflows into clear experiences people can use with confidence.
My practice moves between research, information architecture, interaction design, and interface craft. I care about the decisions behind the screen as much as the screen itself.
Product strategyUX researchInformation architectureInterface designDesign systems