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A principled Approach to Design

 Good design is as little design as possible.
– Dieter Rams

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
– Antoine de Saint-Exupery

My approach is to focus on the essential aspects of a product and do those really well, carefully considering each additional element and relentlessly pursuing simplicity.


Location: Chengdu, Sichuan, China

Timezone: Beijing (UTC+8:00)

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